Where can that fish be? Ooooh, fishy, fishy, fishy fish!

I didn't find this pic in here, so...

Emilia Fox, Terry Gilliam and Greta Scacchi pose naked with a fish to promote the cause of sustainable fishing. Photograph: Rankin/PA

So with only a little help from his friends Paul McCartney is to save both the planet and our sorry, overweight hides by turning the long-established notion of getting people to eat less meat into a celebrity-fronted campaign. Although the unseemly scramble to cover the Independent's story is now being joined by the rest of us, you have to wonder whether more people would be paying attention if the campaign was fronted by a naked woman.

What about a naked woman clutching a dead animal? A fish, perhaps. And what if the naked woman was Greta Scacchi? It's an insulting question, I know. What the people on Word of Mouth really want to know isn't the name of the woman. They want the name of the fish.

A cod, as you ask, a lovely big shiny one. And it's being clutched to Greta's bosom to draw attention to a new film about the damage being done to fish stocks by ravenous industrial-scale fishing. The End of The Line has already received some attention here and elsewhere partly because it tells the story of Nobu's unwillingness to stop serving bluefin.

But clearly the producers wanted to make a bigger splash. Hence a naked Greta. And a naked Emillia Fox and a naked Richard E Grant and a rather less appetising naked Terry Gilliam, all of them clutching something from the deep. Of course the use of nudity to draw attention to a cause is nothing new; PETA did it with Naomi Campbell and fur. Before Naomi decided she liked fur after all.

But what's striking about these is that they're just two of a whole bunch of campaigns and campaigning films around food right now. It may be that the End of the Line people needed the nudity just to grab a little mass media space amid all the other issues competing for attention. In my piece for Sunday's Observer, I examine the way food issues campaigning became hot, and the downsides to celebrity endorsement.

But what do you think of these sorts of techniques? Do they draw you in or do they turn you off? Or do you simply see them as being aimed at an entirely different, less food-orientated demographic which needs something else to hook them, that something else being an ex-Beatle or a naked Greta Scacchi clutching a big cod. Forgive me if I sound obsessed. I am. Just a little. It really is a fantastic cod.

in:
http://www.guardian.co.uk/lifeandstyle/wordofmouth/2009/jun/15/week

3 votes
5
Login to post comments

Comments

housepet1: Go Terry!!!

mrsCutout: Hoho! I'll have to agree with you about terry! How come i didn't notice it before?He sure is appetizing enough for me! (and is realy appetizing spelled this way?)

crzyltvn: Ouch..."rather less appetising naked Terry Gilliam"? I disagree with that! :) Great picture!
They also misspelled appetizing...unless that's the English English spelling....then they're good.

jupiterblue at 12:03 pm October 23

I think that's the English English spelling lol

mrsCutout: I love Terry! I belive he has a reason for what he does!

mrsCutout: Well I must say that such campaigns do not draw my attention or make me feel differently about food or about anything else! Famous people posing naked...so as to promote an idea... It seems a bit irrelevant! However i do not think that these sorts of techniques exist just to serve a certain purpose such as popularity etc.Still, famous people do have an impact on us weather we like it or not! When you're well known you can affect(?) people, you can make them listen to you and your ideas so that is why produsers use them for their campaigns! Sometimes this is good and someimes bad. Now about nudity, well that is a good way to draw attention! I suppose it has a deeper meaning that i don't get haha!A symbolism! This is all about phsychology. Oh and please forgive my poor english i did my best!

*****
BURMA!!

the_thina: I have seen it in here before... but now when the galleries is gne I dont now how to find it, so... anyway. never mind. haha

Johnnyrose at 2:41 pm October 21

... really? Well, I didn't saw it before, sorry guys...

arkennedy at 1:32 pm October 22

Actually it was a pic I had posted awhile back. And no I don't mind it being posted agian, especially since I haven't been able to find it yet on the new site. It's good to see it again :)

I think they are still working on the site, so perhaps we'll get the gallery back.

the_thina at 2:13 pm October 22

from what I have understood the gallerys will be back. and yes, they are still working on the site. :)

sysadmin at 1:49 pm October 22

Hi arkennedy - you might be able to find it in your "My Media" on the profile http://pythonline.com/my_media/17564393

arkennedy at 2:52 pm October 30

Thanks :)

kermit at 12:28 am October 22

It's ok JR, I like naked chicks.......

the_thina at 2:47 pm October 21

it was in the gilliam-gallery, but they are currently gone, so... dont think anyone will be that very upset right now when the galleries are gone